For Yonex Badminton, I created two 3D animated teasers for their Yonex Singles and Doubles racquet launch. Creative studio Monopo London brought me on board for this project. This case study shows how I used lively animations to help launch these new racquets and catch the attention of badminton fans worldwide.
Project Specs
TOTAL IMPACT
900k total Instagram views
+100% more engagement than
on other Yonex's posts
Deliverables
2x 12-sec looping animations
Assets for Motion Designer
PRODUCTION
3 days for the entire project
15 hours of work on all assets
Software: Blender, Cinema 4D
Credits
Project Manager
Mary Wu
(MONOPO LONDON)
Creative Producer
Paige Collins
(MONOPO LONDON)
Art Director
Stella Grotti
(MONOPO LONDON)
Creative Designer
Luna Gooriah
(MONOPO LONDON)
3D
Kryštof Ježek
(KRYSTOF)
