Victoria's Secret, VSX

The VSX Sports Bra

TMRZV Studio brought us in to craft a quick-turn social launch asset for the VSX Sports Bra. Over a one-week sprint we built photoreal fabric and knit simulations in Blender and Houdini, delivering a 15-second Instagram Reel that showcases the bra’s stretch and support—now the hero piece of the product’s digital rollout.

Project Specs
TOTAL IMPACT

870k organic Instagram views

7800 Instagram likes

Deliverables

1x Instagram reel video

3x Fabric and knitting simulation

PRODUCTION

1-week for the entire project

60 hours of work on all assets

Software: Blender, Houdini

Credits

  • Creative Director

    Artem Morozov

    (TMRZV)

  • Sound Design, Compositing

    TMRZV Studio

    (TMRZV)

  • 3D & Look Development

    Kryštof Ježek

    (KRYSTOF)

  • Houdini Simulation

    Kryštof Ježek

    (KRYSTOF)