Victoria's Secret, VSX

VSX Sports Bra CGI Animation

Case study published April 2025

Project Specs

TOTAL IMPACT

870k organic Instagram views

7800 Instagram likes

Figures show cumulative views and likes on the linked Instagram Reel at the time of making this case study.

Deliverables

1x 15-second Instagram Reel

3x fabric and knit simulations

PRODUCTION

1-week for the entire project

60 hours of work on all assets

Software: Blender, Houdini

3D

Simulation

CGI Product Animation

Watch on Instagram

The VSX Sports Bra 3D product visualization with cloth simulation

The VSX Sports Bra photoreal CGI fabric simulation

The VSX Sports Bra CGI knit and stretch visualization

Behind-the-scenes 3D cloth simulation for The VSX Sports Bra

The VSX Sports Bra CGI look development and cloth simulation breakdown

Role: 3D product visualization, CGI product animation, look development, and Houdini cloth simulation for a VSX Sports Bra social launch asset.
Brief: Create a short-form product film that makes the bra feel technical, tactile, and performance-led while staying fast enough for a one-week campaign sprint.
Process: I built photoreal fabric, knit, stretch, and support moments in Blender and Houdini, then refined the lighting, material response, and simulation detail for a 15-second Instagram Reel.
Result: The final CGI Reel became the hero digital launch asset and reached 870k organic Instagram views with 7800 likes.

Credits

Creative Director

Artem Morozov

TMRZV Studio

Sound Design, Compositing

TMRZV Studio

TMRZV Studio

3D & Look Development

Kryštof Ježek

Kryštof's Team

Houdini Simulation

Kryštof Ježek

Kryštof's Team