Shelby

Custom Device & Merch Mockups

Work · April 2026

Ashfall Studio asked me to create custom mockups for their Shelby brand case study.

The scenes present the identity on screens and merchandise, from a MacBook in a sunlit workspace to pins, badges, bottles and clothing.

Client

Brand identity and motion

Brand

Decentralized storage

Deliverable

Custom device mockups

Merch mockups and animation

3D
Motion
Custom Mockups

Shelby website on a MacBook in a sunlit workspace with wood surfaces and a perforated wall

Shelby · Custom MacBook mockup

Client

Brand identity and motion

Brand

Decentralized storage

Deliverable

Custom device mockups

Merch mockups and animation

Brief

Show Ashfall’s Shelby identity on devices and physical objects. The mockups needed to make room for the website’s animation as well as the materials and printed details of the merchandise.

Process

I placed the devices against wood and a perforated backdrop, using directional sunlight to frame the screens. For the merchandise, I used simple colour fields and close views of the shapes, surfaces and graphics.

Shelby interface on an iPad resting on a sunlit wooden desk

Rotating coral Shelby pin showing the geometric mark and metal clasp

Pink Shelby event badge and lanyard rotating to show both sides

Shelby website on a phone on a wooden desk beneath a perforated wall

Metal Shelby bottle with a purple lid and printed branding rotating on a lilac background

Green Shelby beanie and T-shirt presented on a dark green background

My role

I created the 3D device and merchandise mockups. Martin Ehrlich led creative direction at Ashfall, and Dominik Budimir contributed motion design.

Result

The set gives Ashfall still and animated views for the Shelby case study. It ranges from the website on devices to close-ups of a rotating pin, an event badge, a bottle and clothing.

Credits

Creative Direction: Martin Ehrlich
Motion Design: Dominik Budimir
3D & Custom Mockups: Kryštof Ježek

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