Chainer — 3D Product Visualization & Art Direction

Chainer, an online store for men's accessories, brought me on board to lead its art direction. I combined CGI product visualization, 3D animation, sound design, and ecommerce web design to build one cohesive visual system. The central idea was to create immersive CGI worlds that made the jewelry feel premium, contemporary, and recognisable across campaign films, product imagery, and the online store.