Barbour Icons in Quilting — FOOH Campaign
Monopo London invited me to direct CGI and VFX production for a campaign by British fashion brand Barbour. The idea was to show Barbour's iconic quilt spreading across London, New York, Shanghai, and Seoul. I shaped each film around quilted forms followed by a trail of nature crafted to evoke the British countryside.
100k+ average organic IG views
30% more engagement than on other
Barbour's posts
Figures were calculated from cumulative views and likes across the Instagram campaign posts at the time of making this case study.
4x cities (London, NYC, Seoul, Shanghai)
3x scenes per city (one city = one post)
2x additional videos (La Rinescante, Gatwick)
8-week sprint for the entire project
50 days of work on all assets
Software: Blender, Houdini, Syntheyes
Davinci Resolve, Adobe After Effects
