Barbour
Icons in Quilting · FOOH Campaign
Work · September 2024
I directed the CGI and VFX for Barbour’s Icons in Quilting campaign with Monopo London.
Quilted fabric spreads through footage of London, New York, Seoul and Shanghai, followed by plants and countryside details.
- Client
- Barbour
British clothing and outerwear
- Agency
- Monopo London
Creative direction and production
- Deliverable
CGI campaign films
City and department-store sequences
Barbour · Icons in Quilting campaign
- Client
- Barbour
British clothing and outerwear
- Agency
- Monopo London
Creative direction and production
- Deliverable
CGI campaign films
City and department-store sequences
Brief
Bring Barbour’s quilted fabric into city scenes for the Icons in Quilting campaign. The films combine real locations with oversized fabric and elements of the British countryside.
Process
We tracked the camera footage and reconstructed the parts of each location that the CGI needed to interact with. Cloth animation and procedural plants were built in Blender and Houdini, then composited into the filmed scenes.
My role
I led the CGI production and worked on animation, VFX and Houdini simulation. Josef Talač and David Hájek contributed 3D, VFX, animation and modelling, alongside Monopo’s creative and production team.
Result
The campaign includes four city films and two department-store sequences. Each uses the same quilting idea in a different location.
were recorded across the four city Reels on Barbour’s Instagram on 23 September 2026. This is a combined count for those posts.
Credits
- Project Manager
- Mary WuMary WuProject manager at Monopo London with a background in anthropology, public relations and visual effects.
- Creative Producer
- Maud DedeckerMaud DedeckerCreative producer whose experience spans films, integrated campaigns and digital content. Connects clients and creative teams at monopo london.
- Art Director
- Stella GrottiStella GrottiArt director and designer at monopo london exploring the overlap between graphic and interactive design, with a background in philosophy.
- Designer
- Luna GooriahLuna GooriahDesigner and creative at monopo london, turning stories and cultural influences into visual ideas. Studied communications and art direction.
- CGI Director
- Kryštof Ježek
- 3D, VFX
- Josef TalačJosef TalačPart of Kryštof’s creative team. Contributed 3D and VFX to Barbour’s Icons in Quilting campaign.
- 3D Animation, Modeling
- David HájekDavid HájekPart of Kryštof’s creative team. Contributed 3D animation and modeling to Barbour’s Icons in Quilting campaign.
