FOOH & Mixed Reality
I am an independent CGI designer combining live-action plates with tracking, animation, simulation, and compositing to create FOOH and mixed reality films for brands and agencies. I plan each production around a clear campaign idea, location, camera move, delivery format, and launch context so the CGI feels connected to the brand rather than added as a standalone effect.
- What it is
A live-action campaign film enhanced with CGI so an impossible event feels grounded in a real location.
- Who it is for
Brands and agencies planning social launches, retail moments, store openings, or location-led campaign ideas that need to stop the scroll.
- Best fit
Concepts where the CGI is connected to the brand, product, or place—not added as a visual trick without a campaign idea behind it.
- Deliverables
Finished FOOH or mixed reality films in the agreed aspect ratios, with cutdowns, clean versions, stills, and platform variants when required.
- What I need
The campaign objective, target locations, desired launch formats, available footage or shoot plan, brand assets, and any product CAD or 3D files.
- Process
I develop the CGI approach around the approved concept, advise on plates and camera movement, then track, animate, simulate, light, render, and composite the final scenes.
- Production
I lead the CGI production directly and bring in independent specialists for filming, complex simulation, or compositing when the scope calls for them.
- Formats
Campaigns can be planned for Instagram, TikTok, YouTube, digital out-of-home, launch presentations, and wider horizontal or vertical edits.
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